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  • It's one of the the “biggest challenges”, Alexander told Mi3, but COVID took the balance of agents using marketing collateral from 40% to 95%.
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  • Ray White is different from many brands, operating in a franchise model that does not require franchisees to adopt its marketing assets.
  • Marketing duo Todd Alexander and Natalie Hortz also developed a weekly, real-time, market insights EDM together for its 12,000 local agents.
  • The brand made the quick decision to allocate the majority of its marketing budget into social media and digital channels.
  • The company put many of its “traditional” marketing strategies on hold – including “old school” tactics such as letterbox drops.
  • At the beginning of COVID, real estate giant Ray White was forced to “trash” its 2020 campaign and start from scratch.
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    that very clearly minimized any psychological dysfunction" and "presented herself as free of any problems. Curry later described Heard as "very likable," but testified that her testing "showed that she approached it in a manor. but over time it wears away at these relationships."ĭr. Then there will be a repair, because the person with this disorder does feel remorseful. Curry said. "That person goes idealized, the perfect person, to dumpster. the person with borderline personality disorder, things are these extremes, it's black and white. People are not perfect even when we have a lot in common with them. Whereas most of us can accept somebody as a whole. "Initially everything seems great, but what occurs is that reality sets in. Curry said, "make desperate attempts" to keep people from abandoning them, using "behaviors that are very extreme and concerning to the people around them" when they do so.īorderline personality disorder causes people to start relationships "very intensely," before turning negative. Curry explained that it's characterized by "instability" in personal relationships, emotions, behavior, sense of self and identity, as well as "emotional reactivity," all of which is "driven by this underlying terror of abandonment." There can be a lot cruelty, especially with people who are less powerful."Īs for borderline personality disorder, Dr. They're very needed of attention, acceptance, approval. "They could use manipulation tactics to try to get their needs met. They may be self-indulgent, very self-centered," she said.

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    "These people might have this anger explode out at times. Curry testified, also exhibit characteristics such as "externalization of blame, tending to have a lot of inner-hostility that is attempted to be controlled, a tendency to be very self-righteous, but to also deny that self-righteousness and to also judge others critically against these sort of high standards for moral value." People who have the same diagnoses as Heard, Dr. Curry said she noticed that the actress had "a very sophisticated way of minimizing any personal problems."

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    She never really indicated a vulnerable feeling of her own."

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    People who are observing them will feel like it's almost play-acting. Curry said of Heard. "When people are displaying these emotions with a personality disorder, there's a sense of shallowness to it. "She would suddenly be one way, and then she would become very animated or very sad," Dr. Curry said that the hallmarks include "an overly dramatic presentation," "drama and shallowness," a need to "always be the center of attention," and a "quick shift" between emotions. When it comes to histrionic personality disorder, Dr.











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